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  • Virtual Event: Peer-to-Peer Engagement / Social Media Case Studies

Virtual Event: Peer-to-Peer Engagement / Social Media Case Studies

  • 11/12/2020
  • 12:00 PM - 1:00 PM
  • Virtual Event (Details provided to Registrants)

4 speakers in 60 Minutes present a framework and specific case studies

You’re probably online today - both personally and for your alumni organization – and this is a great time to focus on building our online presence. We’re planning ahead for current and future programming, online and in-person (eventually), and invite you to join us! Let’s be ready.

This session will focus on different ways to expand your outreach, showcase your events, increase your audience, be more inclusive, and bring new Cornellians into the fold of your alumni organization.

Gissela Mera Lourido connects her experience with political organizing, as a volunteer, to her day (and night) job engaging Cornellians in the Metro New York area. Gissela won’t talk politics, just dive into the power of peer-to-peer engagement and its ability to extend your reach and build community

Davonna Approvato created an Instagram Story for the Demystifying Craft Beer event hosted by the Alumni Affairs Office in the Northeast Corridor last November and we’re still talking about it. Learn more about the decisions she made and how she created this new opportunity.  

Erika Axe ’18 will talk about Facebook stories and show us how to create one as a way to fully use Facebook to your advantage.

Mandy Bennison, MMH ’18 increased Cornell’s Instagram followers by 700 people in a short time, a number that’s closer to 1,000 now. Tune in to hear what she’s figured out.

However you choose to do it, investing time in your online audience can help maximize your efforts as a volunteer and Cornell’s presence in your area.


Questions? Feedback? Please contact Mindy Hillenbrand at or Gissela Mera Lourido at

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